About Us


Napturally Divine is a Christian based online beauty supply store committed to helping women with their natural hair care and spiritual warfare needs. We sell quality natural, organic, and vegan hair care products and provide spiritual guidance to empower women while on their natural hair and spiritual journeys. 

Our MISSION is to be DIVINE! Therefore, we promise to...

  • Deliver excellence with consistent quality customer service and satisfaction
  • Inspire others through spiritual empowerment
  • Value integrity by giving trustworthy information 
  • Improve the community by giving back to local and national charitable causes
  • Nurture relationships through service, time, and fellowship
  • Exceed expectations by anticipating our customers' needs and going above and beyond the competition


Napturally Divine is owned by LaToya Love, a woman of God, single mother of three, and a natural hair enthusiast. In early 2015, she started her Christian journey that inspired her to be a better person in life. In her quest for self-improvement, she started a different kind of journey--a natural hair journey--and "big chopped" her hair. After several trips to different big chain retailers and beauty supply stores, she quickly realized how challenging this new hair journey would be as there wasn't one physical location that offered a vast array of natural hair care products, tools + accessories, or DIY products for the maintenance and care of natural hair. Feeling the need for a solution, Napturally Divine was born. Its name is in honor of God and the multi-textured hair He has given us. She says, "Many people refer to our natural hair as nappy, but I love the crown and glory God has blessed me with. Therefore, I call it Napturally Divine!"


Comments! Questions? Concerns!

Email us at info@napturallydivine.com